There are so many articles, tutorials and programs out there to help you create your own online platform for your business/blog. Even though it is cheaper to DIY it, sometimes there could be alternative options that would benefit you and your business more especially if you aren’t overly experienced when it comes to technology. Here’s a breakdown of the pros and cons of building your own website and topics you need to consider;
Sites like Squarespace and Wix are simple and easy to use for those of you who want an aesthetically pleasing website with little design and advanced tech input. They are drag and drop site creators and have themes ready to use for free or very little cost. It’s as easy as picking your theme, uploading your logo and images, entering your content and dragging them into place to create a neat and simple web platform. However, they do offer limited support when you have questions or issues with your site.They also don’t offer as many plugin/widget options to make your site stand out and to make it easier for your customers to move around the pages compared to a site like WordPress. WordPress can be used for free or for a monthly fee when you purchase your domain/hosting. Having your own domain and hosting is an extra cost however you won’t have any of the Squarespace or Wix logos and it will look more professional and give you more versatility.
You may be a tech wizard when it comes to website building and therefore know how to add in all the necessary plugins and hyperlinks to make the site come together exactly how you want, however most people don’t. The backend coding thats involved with making websites and producing a high quality product with new and advanced features is more difficult than you probably think. If you are just after a very basic layout with the main purpose to explain who you are and what you do, then building your site will most likely work for you. The time and effort it takes to learn the necessary skills to make your site shine and have the specific features you want, it may be easier in the long run to invest your money in a web building company who are able to customise your site to exactly how you want.
SEO (Search Engine Optimisation)
The whole point of having a website is for people to notice your business and have a way to find you, white pages is no longer the main tool used for finding a business or service, instead people have moved to online searching. Google is now the main search engine people use when they are looking for anything from a recipe to a local plumber and a very little percentage of people will look past the first page of google when their results pop up. This is where SEO comes in and plays a huge role in your website’s success. SEO is understanding the algorithms google uses in order to find a page that the searcher is looking for, and in doing so implementing them into your website and content could mean your page will pop up in that first page of search results. However, it is not an easy task and can be a long and tedious process. If you’re planning on building your own website you need to consider how important it is for your site to appear in potential customers search results (hopefully very important) and if so, it is much more beneficial for you to use a web design company. For the time and money you invest in a web design company you will see better results from your website and will more likely be more satisfied with its design. It’s dependent on how important the site is to your business.
Like most DIY projects it is cheaper to create a website yourself instead of going through a web design company to build it for you. Whether you do it yourself or seek some help is a matter of how much you are willing to spend on your business’ website. When it comes to building a website, you get what you pay for. You can easily make a simple site for little to no cost however if you do want customisation and the benefits that come with professional work you have to pay the price.