There are many different social media platforms out there to use for your business, social media has become one of best ways to advertise your business to both current and future customers. The first thing to cover in this blog is, what is a social media platform? A social media platform is a tool that provides users the means to build, mix and promote community engagement, conversation and user-generated material. When used correctly social media is a great way to gain customers/clients while also allowing users to get to know your business on a more personal level and for you to show how you are different to your competitors. In this blog we won’t cover all social media platforms but we’ll talk about a main few and how you could use them to assist your business.
Facebook is one of the better known social media platforms that people use for both personal and business to reach other users. It is a great source to build an audience through regular posts with strong content and visuals, while also providing an easy step by step guide to advertise your business. Facebook allows you to advertise your posts or page for a minimum of $1 a day and also has features for you to specify your target audience whether it be by age, location, hobbies and interests and many other categories. Now this doesn’t guarantee you’ll gain massive amounts of business in return, however it is an avenue for your business to be noticed as well as allowing you to engage with an audience with common interests. Some post ideas could be about new clients, portfolios of past work, articles relevant to your business or ‘checking in’ at the office.
Instagram is a social media platform solely based on visual content, it is quick and easy to take a photo or video, caption it and post for your current or possible new followers to see. The key to using Instagram is proper use of hashtags, hashtags allow other users to find your photo/page by typing in a keyword such as ‘digitalagency’ into the search bar. This will then bring up thousands of photos other accounts have posted using the same hashtag, this provides a channel for you to engage with similar accounts and to see what people are posting in regards to your relevant industry. Instagram is one of the most used social media platforms for both business and personal as it creates a page for people to visually express who they are and what they do, and to create a connection with their audience with little work involved.
Twitter can be a hard social media platform when it comes to personally engaging with others as you can only use 140 characters per post. The best way to use twitter for your business is to post regularly and to insure you’re posting/sharing content that is relevant and interesting for those following you. Follow your customers, peers, business partners, suppliers and any other big name accounts who are sharing posts that you and possibly those around you would be interested in. As well as coming up with your own quick tips/statements which could catch on with other users who have similar interests.
Google+ isn’t as mainstream as the other platforms mentioned however it does have some benefits that Facebook and twitter lack. Google my business is a feature that Google+ has that helps increase your business listing on local and mobile searches on google, as well as allows customers to contact you more easily. Although there aren’t as many people using google+ compared to other social platforms, it’s great for joining communities and networking as there are many users who are passionate about specific subjects or people, as well as fields such as photography and tech.
The only minor downside to LinkedIn is that it is a business platform and is mostly beneficial for those working in the business/corporate world as it is largely a networking forum. One of the most important parts to LinkedIn is setting up your profile, ensure it is completed with work experience, certification, interests, awards as well as a thorough summary of who you are and what you do. This will increase visibility to your page, it will also assist in being found by possible customers and prospects as people are more likely to connect with you when they can see detail about you. Think of LinkedIn as a live resume, so in that instance updates are important, as well as consistent and relative blogs/comments which help to reinforce business knowledge.
The more social presence you have the more beneficial it will be for your business, every social platform you’re active on is another way for people to discover you and your business and allows you to advertise your product/business in a new and exciting way.